High Commissioner
High Commissioner Scotch Whisky / Brand identity and style guide
Welcome to High Commissioner Whisky. Scotch Whisky of Exceptional Taste
Established in 1856, HIGH COMMISSIONER is a blend selected from our finest grain and malt whiskies. HIGH COMMISSIONER has flavours of soft fruits, peach, pear and chewy caramel. Sweet and fruity with notes of malted barley. Well balanced and complex with a long smooth warming finish. HIGH COMMISSIONER is a true example of a blended Scotch Whisky from the highly respected Loch Lomond Group
High Commissioner Whisky. The Brand
To bring the HIGH COMMISSIONER WHISKY brand to life, we need to understand what it is like, what it cares about and the experience consumers have when they engage with it
Personality
- Trustworth.
- Refined.
- Respected.
- Traditional.
- Sophisticated.
Product Values
- Authentic Scotch.
- Quality Blend.
- Heritage.
- Smooth.
Brand Support
- Refined: HIGH COMMISSIONER is a fine example of a top quality blended Scotch Whisky.
- Heritage: Established in 1856, HIGH COMMISSIONER is a respected, sophisticated whisky of exceptional taste.
Core Proposition
Scotch Whisky of Exceptional Taste
Brand Photography
Our brand-specific photography feels real, honest and straight forward. It enriches the brand’s personality when used correctly. Strong and distinctive, our photography is complementary to the HIGH COMMISSIONER WHISKY brand and story. Our photography should be used at all times when any kind of imagery is required. You should never use stock photography, or any other type of imagery when using photography in conjunction with the HIGH COMMISSIONER WHISKY logo and associated branding. Brand photography can be accessed from the marketing section of our website: